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2025 Perfume Trends: Why Middle Eastern Luxury Scents Like Armaf & Lattafa Are Everywhere

March 11, 2025 by
Mayank Jain
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In India’s fragrance-loving culture, where every occasion—from Diwali parties to wedding seasons—demands a signature scent, Middle Eastern perfumes are stealing the spotlight. At Kewase, we’re curating the finest luxury fragrances tailored for India’s vibrant youth (aged 20–39) who crave bold, long-lasting scents that survive Mumbai monsoons and Delhi summers. Explore why perfumes like ArmafRasasi, and Riffs are dominating Indian vanities, and discover your next signature scent from our exclusive c​ollection.


Why Middle Eastern Perfumes Rule Indian Wardrobes

  1. Heat-Proof Formulas: Designed for desert climates, Middle Eastern perfumes like Armaf Club de Nuit Urban Man Elixir last 12+ hours—perfect for Indian weather.
  2. Luxury Without the Price Tag: Skip ₹10k designer fragrances! Brands like Riffs and Rasasi offer opulent oud and saffron blends at half the cost.
  3. Versatility for Indian Occasions: From office days to mehndi nights, scents like Rasasi Hawas blend citrus freshness with musky depth to suit every event.

2024 Trends Every Indian Perfume Lover Needs

  • Oud Meets Florals: Pair rich oud with rose or jasmine for festive elegance. Try Armaf Radical Brown for weddings.
  • Spiced Gourmands: Vanilla and cardamom combos (like Riffs Sublime Spice) are viral for date nights.
  • Fresh Aquatic Vibes: Beat the heat with Armaf Ventana Pour Homme a citrusy summer staple.

How to Pick (and Layer) Scents Like a Pro

  1. Match Your Skin Type: Oily skin amplifies sweet notes; dry skin pairs better with woody accords.
  2. Monsoon-Proof Your Scent: Layer a Rasasi Attar oil under your perfume for monsoon-ready longevity.
  3. Festive Hack: Spray Riffs Royal Oud on saree/dhoti hems for a lasting trail during Diwali gatherings.

Kewase’s Top Picks for Indian Millennials

  • Wedding Season MVPArmaf Club de Nuit Intense – a rose-oud blend that rivals ₹20k fragrances.
  • College/Office FavoriteRasasi Egra – a crisp, green scent for everyday confidence.
  • Monsoon MagicRiffs Raindrops – aquatic notes that stay fresh in humidity.

P.S. Stay tuned! We’re soon launching cult Middle Eastern brands like Lattafa and Maison Alhambra for even more luxury choices.

Why Shop at Kewase?

We’re India’s fastest-growing hub for 100% authentic, affordable Middle Eastern perfumes. Every product on our platform is sourced directly from the Gulf, tested for quality, and priced for Indian budgets. Plus, enjoy free shipping on all orders!


Mayank Jain March 11, 2025
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